Are Candy Kittens Vegan? What You Need to Know About Their Ingredients
By Candy Kittens | Published: 2026-08-31
Category: Product Reviews
Wondering if Candy Kittens are vegan? We break down the facts about their ingredients, certifications, and which products fit a plant-based diet.
Quick Answer
Yes, most Candy Kittens products are vegan. They are made with no animal-derived ingredients like gelatin or beeswax, and many are explicitly labeled as vegan. Always check the packaging for certification, as some limited editions may vary.
If you’ve been scrolling through sweet aisles or online stores, you’ve probably seen Candy Kittens’ colorful packs and wondered: are they actually vegan? With so many brands making vague claims, it’s smart to double-check. The good news: Candy Kittens is a brand built on plant-based principles, and most of their range is suitable for vegans.
But 'most' isn't 'all,' and the details matter. Let’s break down what we know from the catalog facts so you can shop with confidence.
What Makes Candy Kittens Vegan?
Candy Kittens are made with 'no nasties' – that means no artificial colors, flavors, or preservatives. But the key for vegans is what they use instead of gelatin. Many sweets use gelatin from animal bones, but Candy Kittens uses fruit juice and plant-based ingredients to achieve that chewy texture.
Their product descriptions highlight that they are 'vegan sweets' and 'plant powered.' For example, the Wild Strawberry gourmet sweets are explicitly described as vegan, and the Smittens range is 'powered by plants.' This isn’t just a marketing line; it’s a clear commitment to avoiding animal products.

- Look for the vegan label on the packaging – it’s usually prominent.
- If you’re unsure about a specific flavor, check the ingredient list for gelatin, beeswax, or shellac.
Are All Candy Kittens Products Vegan?
While the core range is vegan, some products might not be. For instance, the Treets Crispy is described as 'vegan ch*colate' but made with sunflower seeds, not cocoa – that’s a plant-based twist. However, always read the label because limited editions or collaborations (like the British Classic Reimagined range for M&S) might have different ingredients.

The Vegan Leather Charm is a merch item, not food, but it’s also vegan-friendly as it’s made from vegan leather. So even their accessories align with a plant-based lifestyle.
Verdicts on Common Claims
- Claim: Candy Kittens are vegan: True for most of the range. Products like Wild Strawberry and Smittens are explicitly vegan, made with fruit juice and no animal-derived ingredients. Check the label for the vegan logo to be sure.
- Claim: Candy Kittens contain gelatin: False. The brand uses plant-based ingredients instead of gelatin, as seen in their 'no nasties' philosophy. You can enjoy them without worrying about animal-derived thickeners.
- Claim: All Candy Kittens products are vegan: Mostly true, but not guaranteed for limited editions. For example, the British Classic Reimagined range is for M&S and may have different formulations. Always read the ingredient list on new or special releases.
Product Facts: What’s in Your Sweets?
- Wild Strawberry: Made with no nasties, these vegan sweets contain fruit juice and are packed with big flavour. You get a fruity, chewy sweet without gelatin or artificial additives – perfect for vegans who miss traditional strawberry chews.
- Smittens Blueberry Edit: Smittens is a brand new range that’s big on bite, bold on flavour and powered by plants. If you're looking for a modern, plant-based treat with a blueberry twist, this is a clear vegan choice.
- Treets Crispy: Features crunchy rice bites coated in rich vegan ch*colate made with sunflower seeds, not cocoa. This proves that vegan chocolate can be creamy and satisfying without dairy or cocoa – a great option for those with allergies too.
Candy Kittens is a reliable choice for vegans looking for flavorful, chewy sweets. With a clear commitment to plant-based ingredients and no nasties, you can indulge without compromise. Just remember to scan the label for the vegan mark, especially when trying new flavors or collaborations.



