Candy Kittens Wild Strawberry Review: A Taste Test of the Classic Sweet

Strawberry is the flavour that defines many classic sweets, but finding a vegan version that actually tastes like real fruit can be tricky. Candy Kittens, the premium British brand founded by Jamie Laing, has made a name for itself with bold, natural flavours. Their Wild Strawberry variant is often called the gateway sweet for newcomers. We put it through a proper taste test to see if it lives up to the hype.

In this review, we’ll break down the texture, sweetness level, and how it stacks up against traditional strawberry chews. We’ll also touch on what makes it a standout choice for anyone looking for vegan strawberry sweets that don’t compromise on taste.

First Impressions: Smell and Appearance

Opening the pouch, the first thing you notice is a natural, slightly tart strawberry aroma—not the synthetic candy scent you get from many supermarket gummies. The sweets themselves are a deep, almost ruby red, coated in a fine layer of sugar that catches the light. They’re slightly larger than a typical jelly sweet, with a soft, chewy look that promises a satisfying bite.

The packaging is sleek and modern, with the brand’s signature pastel pink and bold logo. It’s the kind of bag you’d be happy to pull out at a party or while watching a film. The resealable zip-lock is a practical touch, keeping the sweets fresh if you don’t finish them in one sitting (though you probably will).

Texture and Chew Factor

The first bite reveals a soft, pillowy chew that gives way easily—no jaw workout required. Unlike some vegan gummies that can be rubbery or stiff, Candy Kittens Wild Strawberry has a pleasant, almost marshmallow-like bounce. It’s not sticky in the teeth, which is a big plus for a sweet you might eat on the go.

The sugar coating adds a slight crunch that contrasts nicely with the soft centre. As you chew, the sweet dissolves evenly, releasing flavour gradually. It’s a texture that feels both indulgent and light, making it easy to eat a handful without feeling weighed down. For comparison, traditional strawberry chews like strawberry laces are tougher and more adhesive; this is a much more refined experience.

• Soft, bouncy chew that doesn’t stick to teeth
• Fine sugar coating for a pleasant initial crunch
• Vegan-friendly, using plant-based ingredients instead of gelatine

Flavour Profile: Sweetness and Authenticity

The flavour is where Wild Strawberry really shines. It starts with a bright, tangy burst of real strawberry—think ripe, sun-warmed berries rather than a candy-flavoured imitation. The sweetness is balanced, not cloying, with a gentle sour note that lingers on the tongue. It’s reminiscent of a fresh strawberry picked at peak ripeness, which is impressive for a vegan sweet.

As you chew, the flavour deepens into a jammy, almost creamy finish. There’s no artificial aftertaste, which is a common complaint with cheaper strawberry candies. The sweetness level is moderate—about a 7 out of 10—making it satisfying without overwhelming. If you’ve tried other Candy Kittens flavours like Very Cherry or Eton Mess, you’ll recognise the same commitment to natural taste.

• Natural strawberry flavour with a tangy start and jammy finish
• No artificial aftertaste, unlike many mass-produced gummies
• Balanced sweetness that appeals to both kids and adults

How It Compares to Other Strawberry Sweets

To give context, we compared Wild Strawberry to traditional strawberry chews, vegan alternatives, and even fresh strawberries. Traditional strawberry chews (like strawberry bonbons) are often harder, more sugary, and rely on artificial flavouring. In contrast, Candy Kittens uses real fruit juice and natural flavourings, resulting in a cleaner, more authentic taste.

Among vegan options, many plant-based gummies use apple pectin or starch, which can leave a chalky residue. Candy Kittens avoids that with a tapioca-based recipe that delivers a smooth, gelatine-like texture. If you’re a fan of the brand’s LOVES or Bestseller Box, you’ll find Wild Strawberry fits right in—it’s a core flavour that showcases their approach to premium British sweets.

• More natural flavour than traditional strawberry chews
• Smoother texture than many vegan gummies
• Pairs well with other Candy Kittens flavours for a mixed bag

Who Should Buy This?

Wild Strawberry is ideal for anyone who loves strawberry candy but wants a more sophisticated, natural version. It’s perfect for vegans or those reducing animal products, but it’s also a great choice for parents who want to give their kids sweets with cleaner ingredients. The resealable bag makes it convenient for lunchboxes, road trips, or desk snacks.

If you’re new to Candy Kittens, this is a safe starting point—it’s not too sour or too sweet, and the flavour is universally appealing. For collectors, it’s a staple you’ll want in your stash alongside limited editions like the Smittens Strawberry Edit. And if you’re building a gift box, a bag of Wild Strawberry adds a pop of colour and a crowd-pleasing option.

Candy Kittens Wild Strawberry delivers on its promise of a premium, vegan-friendly strawberry sweet. With a natural flavour, satisfying chew, and no artificial aftertaste, it earns a solid spot in our regular rotation. Whether you’re a longtime fan or trying the brand for the first time, this classic flavour is a must-try. Grab a bag and taste the difference that real ingredients make.